About Us

Our story

Creating a better world through better business.

Conscious pioneers

Creating positive impact

GenerativeWork was formed out of a deep commitment to creating a world that works for everyone, upholding the preciousness of life in all its diversity and beauty.

We believe organisations are in a unique position to spearhead the global shift towards a more conscious way of being, and our clients already share this vision and intention to create a positive impact in the world and in their workplace. We help them with the how. We’re conscious pioneers, standing at the edge of possibility with organisations who are doing things differently.

Generative business

A systemic approach

Our own organisation is a living example of generative business. Since our first workshop in 2015, we have been integrating a systemic approach with the latest business thinking and mindfulness practice to develop our approach to conscious leadership and culture.

We believe that we ourselves need to evolve, in order to create a transformation in our external environments. Life does not operate in the way we’ve been taught. We do not need to push and strive to get to where we need to be. In order to evolve, we take space and time, become curious and let life move us.

We operate nimbly, with a few people at the heart of the business, and flexibly, with a collaborative team selected from our pioneer partners for each project. So that you are always working with the best people to bring value to your organisation.

Our people

Meet the team

Sarah James Wright, Founder

Sarah is the founder of GenerativeWork and leads the business and the vision. She values the deep partnerships she develops with fellow conscious business pioneers and the creative challenge of designing new solutions to support their growth and impact.

Beth King, Partner

Beth has joined GenerativeWork to lead on our work in organisational development. She is inspired by creating the conditions for businesses and people to thrive in an authentic and conscious way.

Alison Wooding, Co-founder

As a co-founder of both GenerativeWork and our practitioner training partner, The Whole Partnership, Ali has been a champion of systemic work for many years. She stands for the purpose of GenerativeWork and supports with design and practice spaces.

Jane Wolfe, Administrator

Jane is the Administrator at GenerativeWork and keeps the practical side of the business in flow, supporting client experience and stories. A journalist for 30 years, she supports ethical and sustainable natural businesses.

Maria Pattinson, Associate

Maria is a treasured Associate of Generative Work. She loves environments in which individuals and teams can experience wholeness and space to 'let go to let come'. She is both a theatre professional and coach and is deeply committed to connecting creatively with all that makes us healthy and well within ourselves and our world.

Kate Gaffney, Digital Storyteller

Kate is our Digital Storyteller who shares our stories and dreams about GenerativeWork. She is inspired by the fearless leadership of the female team around her and focuses her energy on operating intentionally as an artist in the world.