Think Differently

Think Differently

A Letter to our Future Clients


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Please don’t ask us to change your organisation.

There are so many assumptions in that request that the effort is likely to be doomed from the start. Which may explain why so many change initiatives fail, or are measured in such a way as to obscure their failure.

Rather, ask us to get to know your organisation.

Ask us to assess its current health and readiness to walk its path to the future.

Ask us to discover its hidden strengths and blind spots and to hear the full choir of its many voices.

Ask us to find movement when it gets stuck.

Ask us to listen in to the whispers on the wind about what is calling to it from the future.

Ask us to see who belongs here now, and who may be acknowledged for their part and allowed to gracefully leave.

Ask us who is coming.

Ask us what unites your organisation, what fires its passions, what its soul longs for.

Ask us where it sits in its lifecycle and what is the next step to open its fullest potential.

Ask us to explore its impact, both current and potential – its impact internally on the people, soul and history within – and its impact externally, on the marketplace, community and ecosystem that it’s part of.

Ask us to explore where your organisation sits in the sea change to a deeper and more holistic paradigm of conscious business.

But do not ask us to change it.

Think Differently

What’s all this business about consciousness?


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So let’s talk about the ‘Consciousness’ word and why it matters to organisational life beyond ideas about mindfulness or personal development. Hopefully in a succinct way…

Some might wish that humans possessed tightly contained minds that are easy to control, mould and train for functional purposes, and which could operate separately from our emotions. You can see how that might make things simpler and more predictable in a management world that requires outputs, deliverables and measurable performance. But in reality, when you hire someone you get all the other stuff – a physical body, feelings and emotions, compulsions and habits, oh and other unknowable outcomes like creativity, originality and moments of genius too! 🙂

To look at the totality of a human being – that is, as a whole person – we need to include the deeper longings and unconscious drivers that generate meaning, fulfillment and the realisation of potential. Research tells us that our inner drives will regularly override rational thinking. These drives originate below conscious awareness, buried in instincts and conditioning. Indeed, the self-fashioned ‘work me’ that shows up to deliver business outputs is often a tiny presenting part of the full person. Imagine then the potential of bringing the whole person to work. And go bigger – imagine the true capabilities that become activated if you make an evolutionary leap and become a purposeful, conscious, co-active agent in a causal universe. “What the @*#?!” I hear you exclaim…

Yes, I am redefining the role and purpose of a human being based on current theory. Superfast version = Quantum physics explains that no experiment happens in a vacuum, or in any truly objective way. ‘Events’ occur in an experiment every time you introduce a human observer. In other words, we affect life. It’s not a static, inert backdrop. Life changes and evolves with us!

And the same is true for organisations. As an evolving, intelligent entity, an organisation is collectively expressed through human agents who go about fulfilling it’s purpose. But we’ve been going about business rather narrowly and blindly. So now we’ve reached the limits of thinking in terms of ‘negative externalities’ and even ‘carbon reduction’. We need a vision and plans of action based on renewal, balance and guardianship of life.

It’s time to become truly conscious and activate all of our awarenesses, which includes our felt senses and visceral connection to life – no more self-numbing, drugging or avoiding. It’s unwise to continue bearing the human and planetary cost of operating within depleted, stressed, unsustainable and under-resourced systems. We need conscious, fully alive people being creative with life to nurture the vibrant future that we want on our beautiful home planet.

In his book ‘Homo Deus’, historian and author Y N Harari articulately and humorously explains why scientists don’t yet understand consciousness. But it doesn’t have to be explained. It has to be experienced and practically applied here and now. We can draw on millennia old wisdom about consciousness from humanity’s treasure chests, as well as nature’s intelligent templates, which have undergone millions of years of testing. There are techniques and methodologies that exist right now and use present-moment phenomenon and the quantum field to work systemically with the entire chain of life.

We can choose to act decisively and innovate a different future reality – one in which sentient life is integral and precious to commercial activity. That’s what consciousness and specifically this conscious business movement is really about.

Stories, Think Differently

A different metaphor for value & inclusion


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About seven years ago I was working with a group who were exploring a potential restructure that would affect the ownership and remuneration in the business. As the group sat talking, I noticed a dominant voice in the circle – that of the people who land the work. As I tuned in, I became aware that those who sought out and closed deals displayed an inherent sense of entitlement and worth.

As I continued to hold this in awareness, I heard the archetypal voice of Hunters. Out in the world, their job was to track down the target, make the kill and bring in the meat for all to feast upon. Spontaneously a village appeared in my mind’s eye. I saw a triumphant Hunter group returning home and witnessed their particular strength, skill and alertness. I could discern the same energy signature at work within the business conversation at hand.

I recognised the truth of this pattern in wider business culture and saw how it underpins current hierarchical structures and related beliefs about money-generation. The assumption that the ‘big earners’ hold power and maintain everyone else sets up a particular dynamic, in which those being maintained are rather beholden and dependent upon the money-bringers. In the case of the business group that day, it was expressed in a benign, fatherly way, but examples like Sport Direct present a different, more exploitative face of the uncaring business winner.

There and then, I wondered about other forms of organisation that might release greater potential and wealth-generation for everyone. As if in answer to the question, the scene shifted and I found myself viewing the village as a whole… seeing the basket weavers, the growers of plants, the nurturers, the healers, the entertainers, the elderly and many others. Extraordinarily, I saw that everyone was actively participating and that each was contributing something. They each had a place and purpose within the whole, regardless of age, gender, or the nature of their role.

In that moment, I registered something profound about value and contribution. That there can be a different template for wealth creation based on wholeness. We can build upon a different truth: that every human life is inherently valuable to the life of the whole. This is borne out in our GenerativeWork approach and many alternative systems being proposed in the field of New Economics.

Returning to the business conversation in hand, the purpose of the session was to explore a new organisational form. Knowing that the culture of this organisation was deeply creative and built upon awakened principles, I tuned in, sensing an opening and listening for systemic readiness. The tension in the space built, as different people proposed alternative ideas and forms of governance that would have changed the ownership structure. The emergent potential hovered momentarily and then the group directors closed the conversation down. Much like a wisp in the wind, the seed of potential moved on and the decision was made to keep the structure as it was.

I, in the meantime, took the precious seed to heart. Sarah and I continue to pioneer new potential that we know will fall upon fertile organisational ground at the perfect moment.